When it?s about the Intellectual Property, it is obvious that certain property rights, like patents, are useful. By the means of patents inventors are able to make an economic profit and forbid others the use of your invention. But what purpose do trademarks serve? After all they aren?t objects of utility or technical proceedings which you can convert into money immediately. The reason why the registration of a trademark is a worthwhile investigation anyway, will be discussed at this point.
1. A trademark offers your company awareness and advertising possibilities
A trademark can consist of symbols, pictures and musical pieces and theoretically even of smells. Those items are easier to remember than the mere company names. Ideally you express without words what the particular service or product of your company makes up. For instance the green point is recognizable as such; additionally it is formed out of two intertwined arrows which point out to the recycling as managerial performance. That?s the reason why you should make use of a trademark registration in a creative and promotionally effective way in order to increase the publicity of your company as much as possible and to save if officially.
2. Trademarks can become a real store of value
Do you still know the trademark Commodore? In the 1980s the VC-20 and the C64 belonged to the most distributed computers ever. Nowadays the company doesn?t even exist anymore and Apple and Co. are dominating the computer segment. Indeed the trademark Commodore keeps on living. The recognition value and the retro charm saved the trademark?s survival. Meanwhile a remake of the C64 as a home computer and also smartphone are planned. After all you can convert a trademark into money ? by licensing or sale. And no, your company doesn?t have to bust.
3. A trademark creates confidence in your company
You can advertise as much as you want. But only when your product or your service has really convinced your customers, their confidence increases the worth of your trademark. You can principally offer your products and services under a currently not registered trademark. But if imitators copy your trademark and misuse your good name, an official registration provides a much wider protection. Furthermore: A trademark can be randomly extended while patent protection runs out after 20 years.
4. An official trademark registration offers tangible protection
How would you benefit from a trademark registration if you weren?t able to claim this protection? Therefore you have the opportunity to fight against product piracy by means of injunctions and seizures at the border. A trademark is like an indicator: In order to differentiate an original product from an imitation or even from a counterfeit, an officially registered trademark serves to point out to the original manufacturer. The property rights which you demand, owing to a trademark registration, can and should correspondingly be enforced.
5. A trademark offers identification potential for customers and employees
By means of a trademark you can not only earn your costumers? confidence but also build trust within your company. Being an employee of Apple, Google or any other renowned company means also being part of a community or a corporate identity. Thereto belongs the symbolic meaning of a word, word-picture or picture trademark as well. Employees may thus relate to the company superiorly and work more productively. Therefore a trademark doesn’t only show the managerial performance but also your designated targets.
Everybody can afford a trademark application
Like you can see there are several good reasons for an official trademark registration at the German Patent and Trademark Office. The costs are relatively low even if you include the costs for the research and for the attorney. The benefit whereas is very high. By the use of the right trademark you are able to secure many advantages in competition for your new products, services and prospectively your company.